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Triumph of the Golden Rule

Triumph of the Golden Rule

Almost every decision we make involves someone else in one way or another, and we face a constant choice. Should we take advantage of them, go for the quick score and hope we never see them again – or should we settle for a more reasonable reward, co-operating in the hope that this peaceful relationship will continue long into the future?

Color and Reality

Color and Reality

When I was a kid, I used to wonder if everyone saw the world in the same way. We can all look at the same grass, but maybe the color I called green showed up in my brain as the color my friend called blue. Maybe all of our colors were shifted around to the [...]

Clever as a Fox

Clever as a Fox

Sometimes we see things so often that we simply forget to ask “why are they like that?” For instance, let’s take a closer look at domestic animals. Dogs, cats, horses, cows, pigs – animals that we live with, and who couldn’t live without us.

When Advertisers Get Lazy

When Advertisers Get Lazy

Internet advertising is a strange beast. Some of the most popular ads play directly off our insecurities – that we’re fat, that we’re lonely, or that our penis is far too small. The immediate emotional response to what basically amounts to a controlled insult online can gall you into the all important “click” of the ad.

The Ultimate Home Laser Show

The Ultimate Home Laser Show

This is probably the coolest thing I’ve ever made. It’s quite a step up from the Five Dollar Laser Show I posted a bit back. The only logical step after building that was to drastically increase the power and number of beams.

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